FINAL RECAP: What we learned at CES 2013 & what every brand should know


The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.

But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?” 

Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES & What Every Brand Should Know”. Enjoy.
We’re thrilled. Slideshare made our Day 1 recap deck of #2013CES a Top Presentation of the Day on the frontpage of http://slideshare.net. Whoohoo!
prweek:

Ogilvy & Mather created a new Tumblr to share top brand takeaways from the Consumer Electronics Show in Las Vegas. The agency is sharing updates from the event this week in real-time via its Tumblr and a new Twitter handle @OgilvyatCES, as well as daily recaps online. After the conference, Ogilvy will compile and share online the top lessons for brands from CES.

prweek:

Ogilvy & Mather created a new Tumblr to share top brand takeaways from the Consumer Electronics Show in Las Vegas. The agency is sharing updates from the event this week in real-time via its Tumblr and a new Twitter handle @OgilvyatCES, as well as daily recaps online. After the conference, Ogilvy will compile and share online the top lessons for brands from CES.

Go now! OgilvyEntertainment’s Doug Scott speaks on #2013CES panel - Brands: This Is How You Work With Content Creators LIVE in one hour at 2:30PM PT
Details:
January 9, 2:30pm - 3:10pm PT
LVCC, North Hall N264
The International Academy of Web Television Presents: The Digital Entertainment Transformation
Additional fee required
Go now! Ogilvy & Mather Worldwide’s Matt Doherty speaks on #2013CES panel - Content for the New Platforms: Custom Programming and Branded Advertising - Tablet & SmartPhone, Web and TV. LIVE in one hour at 1:30PM PT
Details:
January 9, 1:30pm - 2:30pm PT
LVCC, North Hall N258
Track II - DH12 - Digital Hollywood
Additional fee required

OgilvyEntertainment’s Doug Scott speaking at #2013CES today

Go see OgilvyEntertainment’s Doug Scott and a panel of industry thinkers and leaders discuss Brands: This Is How You Work With Content Creators on 1/9/13 at 2:30pm PST.

Panel Description:

Web video brand integration is one of the most powerful and engaging forms of Internet advertising. As a marketer, how can you best leverage the creative genius and know-how of a Web video creator or network? This panel explores best practices and do’s and don’ts of working with content creators.

Speakers include:

  • Billie Goldman, Partner Marketing Manager. Intel Corporation
  • David Freeman, Co-Head The Brand Coverage Group, Digital Content Packaging, Creative Artists Agency (CAA)
  • Doug Scott, President , OgilvyEntertainment
  • James Veraldi , SVP, Director of Business Development & Sales, Fullscreen
  • Jeff Grossman, VP of Content and Product Strategy, Entertainment, CBS Interactive
  • Mark Gardner, Board Member, International Academy of Web Television
  • Mike Henry, CEO, Outrigger Media
  • Tom Hume , Director, Marketing Communications, Toshiba America Information Systems, Inc. - Digital Products Division

Details:
January 9, 2:30 pm - 3:10 pm PST
LVCC, North Hall N264
Additional fee required

Ogilvy & Mather’s Matt Doherty speaking at #2013CES today

Go see Ogilvy & Mather’s Matt Doherty and a panel of industry thinkers and leaders discuss Content for the New Platforms: Custom Programming and Branded Advertising - Tablet & SmartPhone, Web and TV on 1/9/13 at 1:30pm PST.

Panel Description:

Groundbreaking content is being produced across platforms and the new media producers are revolutionizing their relationships with the biggest brands in the world. Advertisers, agencies and producers are inventing an all-new universe of programming for social media, communication services and video for the web. We are still only at the starting gate in the new communications revolution and every month presents new challenges and amazing breakthroughs.

Speakers include:

  • Kelly Dempski, Senior Director, MultiChannel Interactions R&D Group, Accenture Technology Labs
  • Lisa Hsia, Executive Vice President, Digital Media, Bravo, NBC Universal
  • Dan Scherer, VP of Business Development, DBG
  • Thomas Bannister, CEO, SXM
  • Ashwin Navin, CEO, Flingo
  • David Leibowitz, Managing Partner, CH Potomac, Moderator

Details:
January 9, 1:30 pm - 2:30 pm PST
LVCC, North Hall N258
Track II - DH12 - Digital Hollywood
Additional fee required